The Best Time to Advertise Sleep Solutions—Ad Scheduling Insights

04/07/2025 | Mproven |

When is the best time to advertise sleep solutions?

Unlike other healthcare services, there is no set time when consumers search for sleep medicine. People research sleep issues throughout the day, but their engagement and conversion behaviors vary dramatically based on the time of day.

Understanding these trends can help clinics optimize ad spend, improve targeting, and lower cost-per-click (CPC).

When Are Patients Searching?

Patients looking for sleep solutions don’t follow a traditional schedule. Here’s what we found:

  • 12 AM – 5 AM: Early morning searches show the highest click-through rate (CTR) (11.27%) and highest conversion rate (CR) (48.02%). Patients during this time are highly motivated to seek help, making this a key window for targeting high-intent users efficiently.
  • 6 AM – 11 AM: Search activity remains strong, with a high CR (42.93%). However, this time frame also has the highest CPC ($2.03), indicating more competition for clicks.
  • 12 PM – 5 PM: The majority of conversion volume occurs during this window, with consistent performance across CTR and CR. Most appointment requests are made during business hours.
  • 6 PM – 11 PM: Ad engagement becomes less predictable, but CPCs are at their lowest ($1.76). This makes it a great window for cost-effective advertising, especially for brand awareness and retargeting efforts.

Click-Through Rate (CTR) & Conversion Rate (CR) Trends

CTR and CR don’t always align. While early morning searches have the highest CTR, most conversions still happen throughout the work day.

For example:

  • CTR is highest between 12 AM – 5 AM, but conversion volume peaks in the afternoon.
  • CPC is lowest after business hours, meaning clinics can stretch their ad dollars while still reaching engaged users.

How to Optimize Your Ad Strategy

To make the most of your budget:
☑️ Run awareness campaigns overnight, but prioritize appointment ads during the day.
 ☑️ Bid strategically—allocate more spend during peak conversion hours.
 ☑️ Target “Near Me” searches in the morning, as these searches show the highest intent to book.

Want access to the full breakdown of sleep medicine ad performance? Reach out to access our white paper which covers industry benchmarks, search intent insights, and more.