Healthcare

The Impact of Google’s AI Overviews on Search Engine Marketing: A Deep Dive into Click-Through Rates

In May 2023, Google introduced the Search Generative Experience (SGE), marking its entry into the...

The Best Time to Advertise Sleep Solutions—Ad Scheduling Insights

When is the best time to advertise sleep solutions? Unlike other healthcare services, there is...

Understanding Your Sleep Medicine Audience—Who’s Searching and Converting?

Not all patients engage with sleep medicine the same way. Gender and age play a...

The Future of Sleep Medicine—Why Clinics Must Adapt to Consumer Shifts

The sleep medicine industry is evolving rapidly. With over 70 million Americans struggling with sleep...