Resources
Check out the latest articles, posts, videos and other helpful resources below. From our team to yours.
Understanding Seasonality in the Rental MarketÂ
Seasonality plays a critical role in the residential rental market, shaping when prospective renters search, tour, and…
The Impact of Google’s AI Overviews on Search Engine Marketing: A Deep Dive into Click-Through Rates
In May 2023, Google introduced the Search Generative Experience (SGE), marking its entry into the AI-powered search…
The Best Time to Advertise Sleep Solutions: Ad Scheduling Insights
When is the best time to advertise sleep solutions? Unlike other healthcare services, there is no set…
Understanding Your Sleep Medicine Audience: Who’s Searching and Converting?
Not all patients engage with sleep medicine the same way. Gender and age play a major role…
The Future of Sleep Medicine: Why Clinics Must Adapt to Consumer Shifts
The sleep medicine industry is evolving rapidly. With over 70 million Americans struggling with sleep disorders and…
Unlocking Higher Ed Enrollment: How Search Term Strategy Impacts Your SEM Performance
In today’s competitive higher education landscape, Search Engine Marketing (SEM) is more than a tactic, it’s a…